Product
Continuous Model Refresh
Keep your marketing insights up-to-date with our Model Refresh feature. As new data flows in from your various marketing channels—be it Google Ads, Facebook Ads, TikTok Ads, sales figures, or revenue—our system seamlessly integrates these updates into your existing Marketing Mix Model. This ensures that your model continually reflects the most current snapshot of your marketing performance.
How it works
Refine accuracy with every update
Enhance the accuracy of your Marketing Mix Model with every refresh. By retraining the model using the latest data, you refine its predictive capabilities, allowing for more informed decision-making. Each refresh sharpens the model’s precision, ensuring it closely mirrors real-world market dynamics and consumer behaviors.
Maintain stability without dramatic changes
Maintain consistency in your analytics without unexpected disruptions. Our Model Refresh process updates your model incrementally, avoiding drastic changes that could compromise your insights. By preserving the core structure of your original model, we provide a stable yet progressively improving tool that you can rely on over time.
Track progress with refresh accuracy metrics
Track the improvements in your model’s performance with detailed accuracy metrics after each refresh. We provide comprehensive evaluations that highlight enhancements in predictive accuracy and model reliability. These insights give you the confidence that your refreshed model continues to meet the highest standards of excellence.
