Product: Scenario Planner
Smarter Budgeting Starts Here
Take the guesswork out of budget allocation. Our Scenario Planner empowers you to simulate various spending strategies, so you can make data-driven decisions that boost your marketing performance.
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Versatile scenario modeling
Explore a range of scenario options tailored to your marketing objectives. With Scenario Planner, you can select from three distinct types:
Spend Decrease
Model scenarios to reduce your marketing budget while maintaining performance. The Scenario Planner shows how to reallocate your reduced spend across channels to achieve similar ROAS or conversions efficiently with limited resources.
Optimization
Keep your current budget but redistribute it across channels for maximum efficiency. The Scenario Planner analyzes your MMM (Marketing Mix Modeling) data to suggest the most effective allocation, enhancing your ROAS (Return on Ad Spend) or conversions without additional spending.
Spend Increase
Curious about the potential impact of investing more in marketing? Simulate budget increases and see projected outcomes. The tool recommends optimal distribution of the additional funds across channels, helping you understand where extra spend could yield the highest returns.
Time frame customization
Customize your analysis by selecting simulation periods that align with your marketing calendar—daily, weekly, monthly, or quarterly. The Scenario Planner’s adjustable time frames allow you to plan effectively and evaluate potential outcomes over your chosen period, ensuring your strategies are timely and relevant.
Set custom channel limits
Apply specific boundaries to individual channels to align your scenarios with real-world limitations or strategic priorities. By tailoring spend limits for each channel, you can ensure that your marketing mix accurately reflects your business goals and operational capabilities. This level of control allows for a more precise and effective allocation of resources.
Holistic view of marketing performance
After calculating a scenario, the Scenario Planner offers comprehensive insights into your marketing performance. It presents your current position using initial metrics from your MMM model, including existing spend and ROAS or CPA. Then, it provides optimized spend allocations and projected ROAS or CPA, highlighting potential improvements. This holistic view across all channels helps you see how reallocating your budget can enhance efficiency and impact, ensuring your overall marketing mix is as effective as possible.
Intuitive and Easy to Use
Our streamlined interface makes scenario planning a breeze, letting you concentrate on strategy rather than software mechanics. Quickly set up scenarios and adjust parameters with just a few clicks. The clean layout and guided prompts ensure that you can model different budget allocations easily and see immediate results, enhancing your decision-making process.
