Free ebook

How to Operationalize Marketing Mix Modeling

Explore the world of Marketing Mix Modeling through the eyes of three industry leaders.

Description

It’s one thing to recognize that Marketing Mix Modeling (MMM) helps unlock the most out of a media spend and is a key tool for today’s marketers working hard to push their brands forward.

But knowing how MMM can do this for a particular marketing team attached to a unique brand is a whole other information set.

So here’s a detailed walkthrough on how to implement MMM, which will help marketers understand each step in the process, from data collection to model selection and analysis.

Table of content

Right Data
Software
Decisions Making
Challenges

Get Expert Perspectives and Tips from Three Industry Specialists

In the book you will learn a lot of great tips and strategies to help you get the most out of MMM, all thanks to three industry professionals who share their knowledge on the subject.