Intro to Forvio
Forvio is an innovative Software-as-a-Service (SaaS) solution designed to transform the landscape of marketing measurement. Our all-in-one marketing measurement tool, is tailored to empower Direct to consumer businesses, of any size, to fully leverage their marketing investments by providing previously inaccessible tools for measuring, evaluating, and planning marketing spend allocation.
Key features
- Comprehensive Measurement Tools: Forvio calculates core efficiency metrics such as ROAS or CPA on various granularity levels offering deep insights into marketing performance. This enables businesses to track and measure effectiveness across multiple channels in real time.
- Cost-Efficient Planning Solutions: Our platform democratizes advanced marketing tools by making them available at an affordable price point. This allows even smaller businesses to plan and allocate budgets with the same level of precision as larger corporations.
- Data-Driven Insights: With Forvio, businesses gain access to actionable insights that inform smarter marketing decisions. Our platform analyzes historical data and current trends to optimize budget allocation and improve overall marketing strategy.
- User-Friendly Interface: Designed with the user in mind, our platform ensures a seamless experience that requires minimal technical expertise, making it accessible for marketers of all skill levels.
Platform benefits
- Accessibility: Forvio's affordable pricing model breaks down the barriers to advanced marketing tools, fostering broader adoption among SMBs.
- Scalability: The platform scales with your business, supporting marketing efforts from small-scale campaigns to large, multi-channel strategies.
- Efficiency: Save time and resources by using Forvio's streamlined workflow to plan, measure, and optimize marketing efforts from a single dashboard.
Forvio flow
Forvio provides a comprehensive workflow designed to guide users from the initial integration of their marketing data to the independent execution and monitoring of allocated budgets and set goals. This streamlined process consists of several steps, each focused on maximizing marketing efficiency and ROI through sophisticated, user-friendly tools.
1. Connect (Integrations)
Simplify the integration of marketing data into the Forvio platform through a few easy steps.
Offers 10 native connectors including Google Ads, Google Analytics (GA4), Google Sheets, Google Search Console, Meta (Facebook) Ads, BigQuery, Snowflake, Public Data (3rd party data), Amazon S3 (Coming soon), and TikTok Ads (Coming Soon).
2. Prepare (Model builder)
Once data is integrated, users can easily orchestrate it into specific marketing channels for further analysis.
The Model Builder serves as a powerful tool, allowing users to structure their data directly within Forvio, avoiding the need for external tools.
3. Build (Model builder)
Forvio allows to create mapping layer from source data into standard set of channels used for statsicial model. With orchestrated data in place, users can employ sophisticated modeling engines, such as Meta Robyn, to develop models that accurately represent the relationships between various channels.
Users have full control over the modeling process to select the most suitable model for their needs.
4. Experiment (GEO, Sales lift studies)
Users can conduct Sales and GEO Lift experiments to test their assumptions and fine-tune their models, ensuring they accurately reflect the real-world impact of their marketing channels.
5. Evaluate (Model insights)
Obtain a detailed and insightful view of marketing performance and channel behavior through graphs and tables, enriched with AI explanations.
Insights include the contribution of each channel to overall revenue derived from marketing efforts.
6. Plan (Scenario planner)
Based on model insights, users can simulate various scenarios for distributing their marketing spend to achieve optimal ROAS or CPA.
Scenarios can involve maintaining the same budget while optimizing allocation or adjusting the budget to maximize outcomes.
7. Execute (Budget pacer)
Once a budget distribution scenario is selected, users can implement their plan and monitor its progress using the Budget Pacer, which ensures goals are met across all channels according to the predefined scenario.
8. Ask (AI Assistant)
An AI model trained on the user's data context is available throughout the process.
Users can query this AI Assistant at any stage for explanations or clarifications, enhancing understanding and decision-making.
Continuous process
This cyclical process allows continuous evaluation and improvement, ensuring that a user’s marketing strategy always reflects the latest market conditions and customer behaviours. By integrating sophisticated tools and AI insights, Forvio enables marketers to navigate complex data landscapes and optimize their marketing investments effectively.
